Although December just started, Microsoft may have already won the holiday competition for most touching TV commercial.

In the video (below), Microsoft Store employees from across the country and a local New York City children’s youth choir marched down Fifth Ave. to the famous 59th Street Apple Store, where they sang a beautiful holiday carol to their main competitor in the tech space.

“Let there be peace on Earth, and let it begin with me,” was both the lyrics and the message.

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Apple Store employees came out to enjoy the beautiful moment — marketing stunt or not. The carol and commercial ended with high fives, hugs, and tears — though that last action may have just been us.

“Spread harmony,” the commercial concluded.

We’ll see how long that lasts, when the holidays are not upon us and a new iPhone begins trickling out. But for now, watch the commercial.