Bus and train commuters will have another incentive to use Go-To Cards besides saving fuel and parking expenses. Metro Transit launched a loyalty program this week called Ride to Rewards that will allow customers to collect points for rider discounts and VISA gift cards. Here's the deal: HOW WOULD I JOIN?
Customers carrying Go-To Cards can join the program through a website. If you don't have a Go-To Card, you can order one online or get one at a Metro Transit store or a participating retailer.
HOW DO I EARN POINTS?
Two ways:
1) When you touch your Go-To Card to the reader when boarding a bus or train, you earn 0.5 points per originating trip.
2) When you use a credit card at participating retailers (about 20 locations now), you generally earn 1 point per dollar spent.
HOW DO I USE POINTS?
You can redeem points by:
1) Adding fare value to your Go-To Card
2) Receiving a VISA gift card. For example, 500 points earned can be redeemed for $11 in Go-To fare value or for a $10 VISA gift card. (You have to be 18 or older for this part.)
WHERE'D THIS COME FROM?
"To the best of our knowledge, this is the only points-based loyalty program in the public transit industry," said Bruce Howard, director of marketing at Metro Transit. "We have been working with a company, Transit Treasure, for several months to develop this program."
