Just in time for its seventh anniversary, Marc Heu Patisserie Paris has announced that its Minneapolis holiday pop-up will become permanent, turning a short-term experiment in Linden Hills into a second long-term home.
The French bakery, founded in St. Paul by spouses chef Marc Heu and Gaosong Heu, opened the Minneapolis location in October with plans to close Dec. 31. Instead, it will pause briefly before reopening Jan. 10.
“Marc and I just couldn’t be more excited to have this opportunity to continue to serve a different part of our community in Minneapolis, and to continue to grow as a company,” Gaosong Heu told the Minnesota Star Tribune.
The pop-up was never guaranteed to last. Heu said the couple had been searching for a Minneapolis location for six years but hadn’t found the right fit. When a short-term opportunity surfaced last summer, they decided to take the risk.
But even they didn’t realize just how strong the demand would be on the west side of the metro for those meticulous pastries. “We completely underestimated how busy we were going to be,” Heu said. “On the weekends, we still have lines out the door.”
Looking ahead, the Minneapolis menu will largely mirror the St. Paul location, with croissants, pastries, cakes and coffee, though she said the permanent setup gives them room to respond to neighborhood feedback. “People have also been asking for savory foods, so sandwiches, soup, salads,” Heu said, adding that the goal is “really high quality, non-pretentious French food.”
For the Heus, Linden Hills feels like the right long-term match. “The neighborhood has a thriving community that is very active in supporting local businesses,” she said. “There’s a culture around wanting to grab a croissant in the morning and grabbing coffee.”
This expansion also carries deeper meaning for them.