Millennials are lucky when it comes to wine.
Unlike their parents, whose early exposure to northern Italian wines consisted primarily of plonk, today's younger generation has access to an almost endless array of delicious, expressive Lambrusco, Soave and moscato d'Asti.
In the 1970s and '80s, basically all that was available in those categories was Riunite, Bolla Soave and Asti Spumante. Those wines were marketed heavily; the "Riunite on Ice" ads probably have prompted more earworms than an album's worth of Neil Diamond songs.
And they suited us just fine, partly because most of us (and our palates) didn't know any better, but mostly because nothing much of quality was available even in Italy, much less on these shores.
What a difference a generation makes. By the 1990s, many younger Italian vintners had decided they didn't want to just supply large operations with grapes from the flatlands as their elders had. Instead, they started moving into the hillsides (much more suited to growing high-quality grapes), settling for lower yields and making distinctive, evocative wines, according to Italian wine guru Marc Mackondy.
A change for the better
Today's offerings, Mackondy said, "are all about the transition from big houses to growers and where the growers are located. This started completely in the fields.
"It's sort of the story of Italy," added Mackondy, portfolio director at local distributor Rootstock. "At some point the growers wanted to bottle, and as more bottles came from growers, the quality started to rise. It really comes down to grape sourcing."
Working at higher elevations, where the cooler nights help keep the grapes' acidity levels higher, has been a particular boon in the Asti area in Piedmont and in the zone designated Soave Classico in the Veneto region.