Minnesota - Louisville tips off at 6 p.m. CT on Friday. The game will be broadcast on ESPN.
This year, the college basketball season opener likely won't sneak up on anyone in Minneapolis.
Lately, the Gophers have grown accustomed to easing into the schedule with a handful of cupcake opponents.
But on Friday, Minnesota gets Louisville -- the country's No. 8 ranked team and one that just happens to be coached by Pitino's father, Hall of Famer Rick Pitino -- instead, and right away, things get interesting.
Amid the fanfare expected to go along with such a matchup, every mention of the event has been analyzed and flung across social media.
In July, the elder Pitino -- who loves a good-hearted jab that doesn't go away quickly -- joked that his son "likes to take his summer drinking pina coladas" on the beach in a Louisville press conference. The ensuing blogs were picked up around the country.
By September, the younger Pitino was already warning Gophers fans on his blog to ignore his father's antics.
"He does it on the golf course and he will start playing mind games with us soon enough!" Pitino wrote.