Try finding almond flour right now in the Twin Cities. It isn't easy. And it's our fault.
Almond flour's instantaneous popularity is linked to the key role (2 1/4 cups, to be exact) it plays in the winning recipe in our 2014 Taste Holiday Cookie Contest.
We're not surprised that Italian Almond Cookies have captured the attention of Twin Cities bakers. We love them, and it's not as if we haven't observed this phenomenon before; in past years, we've witnessed a skyrocketing demand for such items as pistachios, sliced almonds and chile-spiced chocolate bars.
Back to almond flour. Two days after we published our winning recipe, I conducted an informal in-store survey, dropping in at four randomly selected supermarkets and scoping out the almond flour situation. At all four, I encountered empty shelves. Turns out, my experience was not outside the norm.
"I stopped by my neighborhood grocery store, and they didn't have any," said Jennie Baltutis of Minneapolis. "And I thought, 'Wow, how many people are making that recipe?"
Plenty.
"We've definitely seen a pretty big increase in sales of almond flour," said Luke Friedrich of Supervalu, the region's largest supermarket wholesaler, which fills the shelves at Cub Foods, Lunds and Byerly's, Jerry's Foods and other stores. "Our supply is very low right now. But we've ordered a significant increase -- ten-fold over the normal amount -- and we'll have shipments in by Friday, and more the following week."
If you're planning on baking our winning cookie - and you should, it's fantastic, and so easy to prepare -- here's our tip: Shop at your local natural foods co-op.