On the way home the other day I saw a billboard that caught my eye. Most don't.
The golden age of billboards is long past. I don't miss the billboards for cigarettes, which basically said "Feel good about your habit because you share it with these people having a snowball fight who will later have intimate relations then smoke some more. Now a word from the Surgeon General, who is neither flavor-packed nor satisfying."
The liquor billboards were depressing. "Hey, you might be on your way to work, but it's not too early to start thinking about central nervous system depressants!"
The colorful illustrated billboards of the '40s and '50s were regarded as eyesores and retreated from the public landscape. No loss.
The billboards I see these days make me regret I haven't been personally injured in an accident, because that guy looks like he could really wring the nickels out of the other side just by staring at them.
The billboard that brought all this to mind was a public service announcement. It was for ready.gov/plan. Have a plan, it said, and showed a tornado carrying off a house.
First of all, .gov, I don't think you're in the position to be lecturing anyone about having a plan.
Second, if I ever see my house carried off to Oz by a twister, I think the relief of knowing I had a plan will be overwhelmed by the knowledge that I do not have a house.