Brooks Brothers, venerable men's clothiers, has declared bankruptcy. Let us blame changing societal standards. I do not know if that is really the reason, but I do not know anything about business, so I am going with the "changing standards" theory.
It seems true, right? The department stores are limping. The retail bloodbath of 2020 is shuttering men's provisioners. Where am I supposed to get a suit? Are we doomed to a future where Amazon sells us home scanners that take our measurements and fabricate a suit that arrives in six hours by drone?
Who wants that?
Well, I do, but at least I want the option of driving to the store and eyeballing the racks of suits that appear utterly indistinguishable except for the price and the designer name sewn on by someone laboring away in an unventilated factory on the other side of the planet. In the store you get personal attention from a harried, stooped, balding guy who does that thing with the tape measure and the inseam — careful there, pal — and makes a few chalk marks that translate to something that feels like a second skin.
You might say, "Actually, one skin seems sufficient these days." People work from home now, and everyone is content to sit around the house in sweatpants and a shirt stained with breakfast jam. It is the end of office dress.
Well, I for one object to the end of office dress, and not just because I picked up the most darling little number at Ann Taylor. Suits make a man feel upright, capable and more handsome than he actually is. A suit expects something of the wearer, and if you wear one daily, you become what your suit thinks you ought to be. Which is vaguely uncomfortable, when you get down to it, but you are better for the sacrifice.
You wonder: Is he joking? A bit. I do not wear a suit very often, and when I do, it involves removing the last funeral program from the pocket and replacing it with a new one. But I like the old ads that showed an era of ubiquitous suits. In old pictures of a family at dinner, Dad looks like he is going to be leaving the house after the meal to argue before the Supreme Court. You cannot fit a gnat's wing between his neck and his shirt collar, and his shoes are so shiny you could bounce a flashlight off the polish and project a Batman logo in the clouds.
He might be a $20-a-week bookkeeper at a pencil factory, but he dresses like — well, a $30-a-week bookkeeper.