Matthew Peterson remembers feeling a bit intimidated at a University of Minnesota career center last spring.
He was a liberal arts student in a sea of business majors, all vying for the same summer internships. Even as an economics major, he said, he felt like he was at a disadvantage.
"It was hard," he admits, "to build up the confidence to talk about what makes me of value to a company."
To Ascan Koerner, a professor of communication studies at the university, that's an all-too-common complaint. For too long, he says, critics have belittled the liberal arts as an academic luxury while touting business, science and engineering degrees as the tickets to success.
Now, Koerner is heading a fresh attempt to prove to students — and skeptical parents — that their investment in a liberal arts education will pay off. Called the Career Readiness Initiative, the project aims to give students in the College of Liberal Arts a psychological edge when they enter the job market.
The goal, says Koerner, isn't to change what's taught in the classroom, but to talk more about its relevance to the outside world.
"I think it's for us to make the case why the liberal arts matter," he says. Most colleges, he argues, simply aren't doing a very good job of that.
It's long been a matter of faith, on college campuses, that a liberal arts degree is valuable training for life. But that's not always obvious to students, says Koerner.