RIO DE JANEIRO — The mayor of Rio de Janeiro gave King Momo the key to the Brazilian city on Friday, ushering in the symbolic Carnival monarch's five-day reign over the festivities.
Until Wednesday, Momo is charged with presiding over the revelry, participating in the parades and promoting the joy of partygoers. His ruling over the metropolis in the South American country symbolizes society being turned upside down during Carnival.
This year's Momo is 30-year-old Danilo Vieira, a Rio native who will be taking charge of the celebrations.
''The rules still apply, of course," Vieira told The Associated Press before his symbolic coronation. "We have to follow the rules of our city, our country, but Carnival is run by me."
In 2024, Rio de Janeiro Mayor Eduardo Paes issued a decree making the key ceremony an annual official event, obliging his successors to participate.
Rio City Hall expects about 6 million revelers to participate in the raucous street parties, where groups made up of musicians, percussionists and stilt artists draw thousands of partygoers, many scantily dressed and covered in glitter.
Many will head to Rio's famed Sambodrome, where samba schools will showcase their parades — prepared diligently for months — complete with ginormous floats and elaborate costumes, to judges who will dish out points and eventually announce a winner.
This year's parades celebrate diverse themes including sex workers, late singer and songwriter Rita Lee and Black communities in the Amazon.