MILWAUKEE - Mention Amazon to the incoming class of college freshmen, and they are more likely to think of shopping than the South American river. PC doesn't stand for political correctness, and LBJ is more likely to be LeBron James than Lyndon B. Johnson.

These are among the 75 references on this year's Beloit College Mindset List, a compilation intended to remind teachers that college freshmen, mostly born in 1993, see the world in a much different way: They fancied pogs and Tickle Me Elmo toys as children and watched television sets that never had dials.

The college's compilation, released Tuesday, is assembled each year by two officials at the private school in southeastern Wisconsin. It also has evolved into a national phenomenon, a cultural touchstone that entertains even as it makes people wonder where the years have gone.

But if the generation gap has you down, get used to it. The list's authors note that technology has only accelerated the pace of change and further compressed the generational divide.

Older Americans who read previous Mindset Lists felt that life was moving too quickly, list author Ron Nief said, and now even younger people share that sentiment.

"I talk to people in their early 30s and they're telling me they can't keep up with all the advances," Nief said.

ASSOCIATED PRESS