Kellogg, Minn. – Oprah once called Lark Toys, with its carved wooden creations and antique carousel, "Joys R Us."
The write-up in a national magazine brought calls, congratulations and crowds of shoppers trekking down Hwy. 61 along the bluffs of the Mississippi to the toy shop with the mini llamas grazing out back.
Then one day Lark Toys stood up to the anti-maskers — and found out what really pleases the crowds.
Oprah got Lark Toys about 15,000 likes and views on Facebook. Kicking out a couple who blustered and bellowed and threatened staff when asked to put on a mask? That post's been viewed half a million times.
"People from around the country were asking, 'How can we order from you?' " said Ron Gray, one of three generations of the Gray-Burlingame family working at their shop last week.
He sat at his post near the front entrance, checking to make sure customers were masked up and spaced out as they walked into a space that is part toy shop, part toy workshop, part toy museum and all escape from pandemic gloom and isolation.
One door leads to shop shelves crowded with bright toys, books, games and puzzles. A hidden entrance behind a swinging bookshelf leads to the Happiness, a future community performance and meeting space. Displays of antique toys line the halls leading to the ice cream shop and a carousel that gets disinfected between every ride.
"I really think people are getting it now," said Kathy Gray. "We're all in this together and it makes a difference if we behave as if we are."