Opinion editor’s note: Editorials represent the opinions of the Star Tribune Editorial Board, which operates independently from the newsroom.
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When it comes to political auditions for the national stage, South Dakota Gov. Kristi Noem’s recent faceplant is a memorable one.
Noem is a Republican and a contender to be former President Donald Trump’s vice presidential pick. She wrote a book, as many higher-office aspirants do to burnish their brand, with the release slated for next month. That literary effort backfired mightily.
The Guardian obtained an advance copy and recently shared a troubling excerpt. In the book, Noem details shooting a 14-month-old wire-haired pointer named Cricket because of behavioral issues. She justified the move by saying that the dog went out of its mind with excitement on a pheasant hunting trip, attacking another family’s chickens and then biting Noem herself.
Noem apparently thought the story showed her willingness to take tough but necessary actions. Much of social media thought differently over the weekend, with condemnations abounding and animal rights advocates denouncing her for not attempting to better train the dog or finding it a different home.
Noem, however, doubled down on Sunday, adding some details, such as saying the dog’s death happened 20 years ago and that putting it down wasn’t the “easy way” to handle the situation. She then added, “Often the easy way isn’t the right way.”
Whomever is serving as Noem’s crisis communications adviser either provided some bad advice or was ignored. Cricket’s death went viral and inspired critical coverage around the world. Adding to the controversy, as she did with her tweet on Sunday, suggested a candidate and advisers not ready for prime time.