DULUTH – When Rachelle Rahn started Duluth Kombucha in 2016 as a social media-powered supplier of the tangy fermented tea, the beverage wasn't quite as ubiquitous as it is now.
"When I first started, it was, 'What is kombucha, and how do you pronounce it?' " she said.
With grocery store coolers full of the stuff these days and more breweries offering it up as a nonalcoholic option, it's popular enough that Rahn has opened the state's first kombucha taproom in Duluth.
Nestled in a small business district just off E. Superior Street, the taproom's retail location is just what Rahn had long dreamed of. When it finally opened up, there was one problem: the ongoing coronavirus pandemic. By the time she opened the doors Nov. 25, the state had implemented another indoor dining closure.
Undeterred, Rahn went ahead with opening as she sought retail sales to make up for her closed taproom.
"The whole business' revenue is wholesale, so in March I lost all of my income," she said about Minnesota's first round of restaurant and bar shutdowns. "So this has been a pivot, in a way, even though it had been the long-term goal."
While many of the state's kombucha producers focus on getting bottles on shelves or kegs into breweries, Rahn found her initial success doing growler deliveries — which she still does. She runs the business by herself and jokingly calls herself "owner/dishwasher," adding that every week has been different amid the recently relaxed state restrictions.
While the Twin Cities and other large metro areas have seen a wave of restaurant and bar closures since the pandemic first upended normal life nearly a year ago, Duluth has largely weathered the storm so far. There have been more openings than permanent closures, including a tiki bar in West Duluth, a cafe on Miller Hill, a new soul food restaurant in Lincoln Park and pop-ups in the Zeitgeist Arts Cafe.