I'm just going to copy and past a little press release magic for y'all:
Saxx Underwear is proud to announce they are teaming up with professional basketball player Kevin Love. The forward is a three-time All-Star and Olympic gold medalist who holds the NBA's longest standing streak for recording double figures in consecutive games. As Love embarks upon another season to bring an NBA championship to Cleveland, he will be featured in SAXX Underwear's 2016 global brand campaign and collaborate on product development and design.
"First, SAXX underwear are the most comfortable lifestyle underwear I've ever worn," said Kevin. "I'm happy to be with a brand that is made for guys that lead casual, active lives, and I am looking forward to growing the relationship."
If anyone can define "lifestyle underwear" for me, I'd love to hear it.
