John Oliver spotlights Minnesota car dealership

Zumbrota Ford is featured in HBO's late-night bit.

October 20, 2021 at 12:00PM
John Oliver hosts "Last Week Tonight" on HBO.
John Oliver (HBO/The Minnesota Star Tribune)

"Last Week Tonight With John Oliver" was off this past week, but the Emmy-winning show posted a web exclusive that features a Minnesota car dealership.

A few months ago, the program pointed out that one company was writing the same commercial for several different dealerships, many of them involving an employee dressing up as a pickle.

Oliver laid down a challenge: His writers will come up with a unique concept for a new commercial for one dealership but only if the company agrees to shoot it without reading the script in advance.

The show ended up selecting Zumbrota Ford in Zumbrota, Minn. The result looks like something out of HBO's "Scenes From a Marriage," but without big-name stars.

Will the ad make viewers want to go and buy a new minivan? Judge for yourself.

Note: The video contains foul language.

about the writer

about the writer

Neal Justin

Critic / Reporter

Neal Justin is the pop-culture critic, covering how Minnesotans spend their entertainment time. He also reviews stand-up comedy. Justin previously served as TV and music critic for the paper. He is the co-founder of JCamp, a non-profit program for high-school journalists, and works on many fronts to further diversity in newsrooms.

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