The most successful coach in college football history publicly accused a rival coach of "buying" every player on his team as a way of explaining why his own team didn't finish No. 1 in recruiting rankings, per usual.
That comment incited a rebuttal from the accused coach that not only scorched the Earth, he doubled back with a flamethrower to make sure he didn't miss a single blade of grass.
Even in a sport celebrated for its drama and wacky nature, Jimbo Fisher's nine-minute takedown of Nick Saban earlier this week had longtime followers saying they've never seen anything like it.
Fisher, the Texas A&M coach who once served as assistant under Saban, called his former boss a "narcissist" and insinuated that the legendary coach is a rules-breaker, encouraging people to dig into Alabama's program. He also noted that Saban could have used a smack to his noggin as a kid. That's just the short version of Fisher's rant.
College sports in 2022 — football in particular — has become the popcorn eating emoji, a combination of professional wrestling and trashy reality TV. Only better and juicier because this is real drama and real disdain, nothing fake.
And I love it.
Feuds have long been customary in college sports. Coach vs. coach, school vs. school. Animosity among rivals is part of the tapestry that keeps emotions simmering.
What is unfolding now is more than a simmer. The water is boiling and rushing over the sides. Coaches aren't biting their tongue or whispering about alleged improprieties in private. This was mudslinging with a microphone in the middle of town square.