With cable and broadcast on the wane, even streaming services such as Roku have been getting into the original programming world.
So far, Roku has released a successful Emmy-nominated film about "Weird Al" Yankovic, leftover Quibi shows such as Kevin Hart's comedy "Die Hart," Chrissy Teigan "Chrissy's Court" and Martha Stewart's "Martha Cooks."
Now Roku has commissioned a home renovation series dubbed "Honest Renovations" centered around two close friends: actresses Lizzy Mathis and Jessica Alba. The first six episodes are now available on Roku. The company had such confidence in the show, it's already been greenlit for a second season.
Alba and Mathis met eight years ago as moms; both of them now have three kids.
During the pandemic, they created a content production company and created video themselves renovating and updating a house Alba was renting into office and shooting space.
"I love home design, interior design and renovating," Alba told the Atlanta Journal-Constitution during a recent press junket in Atlanta at the Starling Hotel in Midtown. They pitched a renovation show to various companies and Roku bit.
Mathis said she came up with the concept of incorporating their viewpoints as moms into the equation. They then solicited families with kids outgrowing their spaces.
"We've been in these situations so we take from our own real life experiences," Mathis said. "We get to apply them to the families."