Jeep will bring a brace of far-out pickups to its annual off-road extravaganza in Moab, Utah, which runs through April 21.
From a Gladiator with a rooftop tent — "to keep you on the right end of the food chain" when camping in the wilderness, in the words of Jeep designer Mark Allen — to a 707-hp Hellcat-powered reworking of a Vietnam-era Jeep military pickup, the six concepts explore Jeep pickups' past, present and future.
Jeep has hosted the annual Moab Easter Jeep Safari for 53 years. Thousands of the brand's most enthusiastic owners come to test their vehicles on the most challenging terrain. Jeep creates the concepts to gauge interest in features and models, and in the case of the 707-hp ex-Army truck, just for fun.
"Moab generates ideas for production vehicles," Allen said. Jeep's been bringing concept vehicles to Moab for 16 years. The Easter Safari is a legitimate grass-roots phenomenon. The Moab Chamber of Commerce started it in 1967 as a one-day off-road event to attract visitors. Jeep latched on, making it a favorite with thousands of its owners. The Safari now lasts nine days, culminating the Saturday before Easter.
This year's concepts:
Flatbill
Based on the Gladiator, this lifted, neon-bright dirt-bike hauler has 40-inch tires and sliding ramps in the bed to stow and secure two bikes. The Flatbill takes its name from baseball caps with flat bills, which are either trendy or desperately trying to be, depending on whom you ask.
The Flatbill's colors are inspired by flamboyant dirt bikes. Its modifications aren't available from Fiat Chrysler's Mopar parts group yet.
Wayout
This Gladiator-based concept features a rooftop tent and big sunshade to bring a bit of glamping sleeping in the car on a cross-country drive. Steel wheels and 37-inch tires combine with a lovely liquid olive green color — called "Gator" and coming to production Gladiators later this year — for a look that hints at safaris and exotic, expensively provisioned, nights around the campfire.