"Yes, we have no bananas, we have no bananas today."
The lyrics play in the background as the YouTube video pans across bare shelves that used to display bananas in Japan's grocery stores. Some days there really are no bananas -- demand has skyrocketed, thanks to "The Morning Banana Diet." In the past few months, banana sales in Japan have increased 40 percent, though so far there has been no significant increase in banana demand in other countries.
The diet, developed in Japan, is relatively simple. For breakfast, eat a raw banana (or bananas) and sip lukewarm water. Eat a normal lunch and dinner while drinking lukewarm water. It's OK to have a sweet midafternoon snack, but otherwise avoid dessert as well as dairy and alcohol. Eat dinner by 8 p.m., go to bed before midnight and exercise if you feel like it. Theories about bananas and weight loss mention the fruit's enzymes and fiber, which may speed digestion.
But nutrition experts are dismissing it as a "fad diet," arguing that if people have lost weight in the short term, it's probably because following the diet means consuming fewer calories.
"There is no magic bullet, no magic food or one certain thing that's going to help someone lose weight," said Brenda Navin, a registered dietitian and personal trainer at Woodwinds Health Campus in Woodbury. Claims that one "miracle" food holds the answer have led to such fad diets as the cabbage soup diet, grapefruit diet, lemonade diet and even a cookie diet.
"When you think about a diet, it needs to be a diet for life," said Lisa Harnack, nutritional epidemiologist and associate professor at the University of Minnesota's School of Public Health. "I'm not so sure eating bananas for breakfast is something you could do for the rest of your life."
But when people are desperate, they grab onto the hope that there's a quick and easy solution for weight loss, said Sharon Lehrman, a registered dietitian with a private practice in St. Louis Park. "It's just easier to do [a fad diet] than to try and reduce portions, plan your meals better, bring your lunch instead of going out to eat every day and do all the things that make sense for long-term good health."
Even if it's not a fad, the experts aren't diet fans. "We promote healthy lifestyle changes, which include exercising and eating healthy, but not dieting," Navin said.