A friend noted something that happened the last time he got an oil change, and, of course, that's when I stopped listening. Dang, I needed to get my oil changed. You always need to get your oil changed. Everyone puts it off because they try to sell you filters, every time.
OK, sir. Here's your air filter. As you can see, it's been filtering air, and you have some air buildup where your cromnulent gasket connects. Eventually that's going to thicken up your air and possibly gaskenate the fluids. Would you like a new one, or would you prefer that your car seize up on the highway and blow spark plugs through the hood?
" … they said I had to give them a 10," my friend said, going ON and ON like people do when they're talking. I'm sorry, what?
"They said I had to give them a 10 on the survey!"
Ohhhh. Yes. This. Perhaps you have encountered the situation: the desperate plea before you fill out the customer satisfaction survey. Please give us a 10. Dark things will happen if you don't. Horrible things. They line us up, and a man in a full-length leather coat with a scar down his cheek and a riding crop walks back and forth, asking the man who got a 9 to step forward, because it'll be easier on everyone if he does.
Really, that's how it sounds to us, The Consumers. A few months ago I wrote about the general uselessness of those online evaluation forms — you know, answer 47 questions like "Were you greeted with an enthusiasm that suggests the clerk is totally comfortable with the amount of constant self-abasement the job requires?" And, "Did the shape of the ice cubes meet / exceed your expectations?" After telling them you had the worst taco ever made in the history of tacos, you are entered in a drawing for a free taco. Hooray.
At least those surveys let you be honest. The 10 Trend, as we'll call it, since we're in the make-up-a-trend business here, ensures two things:
1. The customer doesn't want to go back to the oil-change shop because you expect someone will whisper, "They beat the 8's and make the 7's sleep in the lube pit. Please tell someone."