While Patriots receiver Wes Welker was catching 122 passes for 1,569 yards a year ago, every single receiver employed by the Jacksonville Jaguars was catching a combined 118 passes for 1,320 yards.
"Everybody knew we needed a receiver," said new Jaguars coach Mike Mularkey, whose revamped receiving corps gets its first regular-season test against the Vikings on Sunday at Mall of America Field.
When Mularkey was hired Jan. 11, one of his priority staff hires was receivers coach Jerry Sullivan, a veteran coach of 40 seasons, including 19 in the NFL. Sullivan was out of the league last year but spent time in the Twin Cities working with Cardinals All-Pro receiver and Minneapolis native Larry Fitzgerald Jr. and Packers tight end Jermichael Finley.
Two months later, as NFL free agency opened, Mularkey and General Manager Gene Smith made their first move to upgrade a league-worst passing attack that averaged just 136.2 yards per game. It took $32 million over five years, but they landed their No. 1 priority in 27-year-old receiver Laurent Robinson, whose breakout 2011 season included 11 touchdowns for the Cowboys.
"He's the blazer," Vikings defensive coordinator Alan Williams said. "They put him out at the 'X' and he's a deep-route-runner."
Robinson averaged 15.9 yards per catch on 54 receptions a year ago. Meanwhile, the Jaguars' leading receiver, Mike Thomas, averaged just 9.4 yards on 10 fewer receptions.
A month after Robinson was signed, Mularkey and Smith nabbed the focal point of their new receiving corps for, they hope, years to come. All it took was a draft-day trade and faith that the Vikings weren't really interested in selecting Oklahoma State's Justin Blackmon to upgrade their own considerable shortcomings at receiver.
Mularkey paused and laughed when asked if he believed Vikings General Manager Rick Spielman's campaign to convince everyone that the Vikings were torn between Blackmon, LSU cornerback Morris Claiborne and USC left tackle Matt Kalil, whom the team ultimately selected fourth overall after trading down a spot with Cleveland.