NEW YORK — It's that time of year: Spotify has released its annual Wrapped, personalized recaps of users' listening habits and year in audio.
Spotify has been giving its listeners breakdowns of their data since 2016. And each year, it's become a bigger production — and internet sensation. Spotify said its 2023 Wrapped was the ''biggest ever created,'' in terms of audience reach and the kind of data it provided.
So, what does 2024 have in store? Here's a look at what to know.
What exactly is Spotify Wrapped?
It's the streaming service's annual overview of individual listening trends, as well as trends around the world. Users learn their top artists, songs, genres, albums and podcasts, all wrapped into one interactive presentation.
The campaign has become a social media sensation, as people share and compare their Wrapped data with their friends and followers online.
Wrapped provides users with all kinds of breakdowns and facts, including whether they're among an artist's top listeners, as well as a personalized playlist of their top 100 songs of that year to save, share and listen to whenever they're feeling nostalgic.
Spotify also creates a series of playlists that reflect national and global listening trends, featuring the top streamed artists and songs. In 2023, Taylor Swift was named Spotify's most streamed artist, unseating Bad Bunny who had held the title for three years in a row. She kept that title this year, followed by The Weeknd, Bad Bunny, Drake and Billie Eilish.
