The New Yorker, I think, was the first to break the news, and thus ruin the fun:
Then came the video that seemed to tie everything together, without having any of the charm of the originals:
The New Yorker continues:
They're BuzzFeed people, which really makes this disappointing. Something as odd and brilliant as Horse_ebooks really doesn't belong on a site with stories Six Things Farrah Abraham Said While Getting Her Private Parts Molded.
But wait. Hold on. A Gawker writer went looking for the author of the site and found this guy.
But wait! Hold on. Gawker went to the event this morning, explains the previous piece, and reports from the scene. They made an art installation. Because it was really art.
This spoils it. Horse_ebooks was fun because it appeared to be a program spitting out random nonsense that stumbled on mystery, profundity, and manic comedy; you could read meaning into the meaninglessness, like finding pathos in a robot's Chaplinesque gait because its programming went awry.
Someone in the Gawker comments suggested we should start reading Zizek-ebooks now.