Jeremy Hastings has made a business out of things that go "bump in the night."
A sudden loud, unexplained noise ... A flickering shadow in the corner ...
Have such old-fashioned scares been overtaken by the slasher genre?
Hastings doesn't think so. "I took inspiration from other veterans in the haunted-attraction industry," said the 26-year-old entrepreneur. "You can do without the blood and the guts and the gore and be amazed at the creepiness and how impactful it can be."
Hastings remembers well the moment he was inspired to open his own haunted place. When he was 20, he was reading an issue of Hauntworld magazine, an industry publication for haunted house owners and operators. "I read an article about a farm in North Carolina, and the similarities between that farm and our farm was incredible," remembered Hastings. "I hopped on a plane to North Carolina."
The farm turned out to be Spooky Woods in High Point, N.C., run by Tony and Donna Wohlgemuth. "Within 45 minutes of being there, I was out to lunch with Tony and he was telling me everything I needed to know about opening a haunted place. I saw a lot of myself in Tony. It was really inspiring to me," Hastings said.
Upon returning to Minnesota, he was armed with a passion and a plan. He was already helping with his parent's PineHaven farm, a popular north-metro destination for pumpkins, fall festivities and old-fashioned farm fun. At the time, there was an existing haunted hayride being run on PineHaven by a third party.
"I was a bit frustrated in the fact that I thought it could be done better than it was," said Hastings.