In a bid to revitalize the struggling Giants Ridge ski and golf resort, the state's Iron Range economic development agency has hired a professional manager to oversee all of the resort's operations.
It's a momentous step for the Iron Range Resources and Rehabilitation Board (IRRRB), which has run Giants Ridge since it bought the resort decades ago.
The agency has been undertaking reforms since state Legislative Auditor Jim Nobles clobbered it in a 2016 audit.
Guest Services Inc., based in Fairfax, Va., will begin managing the Biwabik resort May 1. The hospitality management company also works with the National Park Service and manages such properties as the National Mall and Memorial Park in Washington, D.C.
The IRRRB announced the five-year contract Tuesday, calling Giants Ridge the "crown jewel of the Iron Range." The IRRRB will continue to own Giants Ridge.
Guest Services will team with national golf course manager Billy Casper Golf in Reston, Va., to manage Giants Ridge's two championship golf courses, the Quarry and the Legend. It will replace Troon Golf Midwest, which managed the courses for years.
It's too early to say whether big strategic changes are in store, said Scott Shepherd, Guest Services' chief commercial officer . He would only say he wants to "deliver a spectacular visitor experience."
While this is the company's first foray into Minnesota, Shepherd did a stint with the Minnesota Vikings in 2006-08 as corporate sales manager.