ST. CLOUD — A few months before the COVID-19 pandemic broke down commerce and closed businesses, three St. Cloud-area residents were revving up plans to open two coffee shops in central Minnesota.
For years, it had been the dream of Taylor Feero, Guytano Magno and Ryan Schoepf to open a local coffee joint and bring the "coffee culture" of the Twin Cities to the region. But uncertainty about the emerging pandemic hampered plans for brick-and-mortar shops. So the trio revamped their business plans to deliver coffee to people's doorsteps through a single-purchase and subscription service.
"Because we had dove in so deep looking into market trends and seeing what our community wanted and needed, we were like, why don't we just pivot a bit and send coffee to where people are going to be for the next however many months?" Feero said. "People still need coffee. People are still working from home. And if you're anything like me, you need the caffeine to get out of bed in the morning."
The pivot required a big investment in roasting equipment — something Feero said the co-owners wanted to do but thought would be years down the road.
In April 2020, the owners opened Kinder Coffee Lab. And this month, after nearly two years of success, the owners opened a storefront and drive-through along Cooper Avenue in St. Cloud.
The company offers roasts named after local attractions, including Munsinger light roast, which honors the beloved gardens along the Mississippi River, and Wobegon medium roast, which pays homage to the Lake Wobegon Trail and Garrison Keillor's fictional town of Lake Wobegon. Also in the lineup is a St. Germain dark roast named for the prominent street in the heart of downtown St. Cloud.
Kinder Coffee Lab roasts its beans in the new storefront — and the shop features a window in the seating area that allows customers to watch the process as it happens. The owners invested in a roaster from California-based Bellwether Coffee, which makes an all-electric, zero emissions roaster.
"We import beans from all over the world through local importers," Ferro said. "We get to choose our profiles and the direction we want to go with our beans and [the] system and science help us produce the same quality every single time."