The audio from the big-screen TVs at Champps Americana in Minnetonka was lowered once the Vikings amassed a big lead during Saturday night's preseason game. Then Michael Phelps appeared on the screen -- and the volume and adrenaline were turned way up.
"It was crazy," Jarrett Ritenour, the restaurant's longtime general manager, said Sunday. "The Vikings game was over, but people were cheering, excited. Everybody had been waiting for Michael Phelps -- for this race.
"It's like one of the customers said: 'America really needs this right now.'"
The splash that American swimmer Phelps made in winning eight gold medals last week in Beijing has had a ripple effect in the Twin Cities. In a sporting community obsessed with Purple Promise and the first-place Twins' pennant push, fans' heads were still swimming with golden images of Phelps.
"The number of calls we're getting from parents wanting swim lessons for their kids is absolutely amazing," said Bette Fenton, vice president of marketing and communications for the YMCAs in Minneapolis and St. Paul.
"The YMCA has been giving swimming lessons for over 100 years. In the past, we've seen tremendous interest and enthusiasm in swimming during the Olympics.
"But not like this."
For KARE 11, the local NBC affiliate carrying the Olympics, Phelps and Co. have meant ratings gold. While the station had no specific figures to offer Sunday, the televised Olympic ratings generated in the Twin Cities are thought to be among the highest of any metro area, said Panhia Yang, a news producer for KARE 11.