At least where Minnesota United FC is concerned, Shakespeare had it wrong.
What's in a name? Symbolism, meaning and loyalty, to name a few ingredients — especially considering the team's journey to its inaugural Major League Soccer season from the precipice of oblivion just five years ago.
The combined work of a sporting director with a Minnesota soccer legacy to uphold, a new owner with an urge to give back to the community, longtime players with the fortitude to stay and fans with the devotion to support the team through this big jump made that name especially apt.
"It has been a united effort," said Jim Crist, who is on the board of directors of the Dark Clouds, a supporters group for the team. "Everybody wants this to be successful. Everybody realizes the potential, and there's a lot of people working on this in a lot of different ways.
"United fits nicely."
Keeping United in the name was anything but certain a year ago, about six months before United officially announced this past August it would join the league for the 2017 season. Two other MLS clubs already had the popular European moniker, including fellow 2017 expansion side Atlanta United FC. But Minnesota had already rebranded from the Stars to United in 2013.
MLS Commissioner Don Garber at first thought the name was just a generic traditional one, but eventually, it all made sense to him.
"It's uniting two cities together," Garber said. "I love the fact that we are a link between Minneapolis and St. Paul. I love the fact that, today more than ever, the diverse community that exists here and our sport can be a unifier of those communities. And I just love the fact that it's kind of taking its fan base and bringing it together with those that might be new to our league and hopefully expanding the market and bringing a little more attention to this club."