CHICAGO — Late one Saturday night, Rob Sampson had a confrontation with his 15-year-old daughter about marijuana. But it was his daughter doing the confronting and it was Sampson defending the drug.
Sampson and his wife, after a long night of polishing his new company's applications to grow medical cannabis, returned to their suburban Chicago home to find their daughter waiting up. They hadn't yet told her their business plans.
"She said, 'What is going on?'" Sampson recalled. "'I know something's going on and you guys aren't telling me.'"
That's when they had The Talk: a conversation Sampson and his three partners in Chicago-based Cresco Labs have repeated with parents, in-laws and co-workers to explain why they are switching livelihoods and risking millions of dollars to follow the promise of medical marijuana.
Cresco Labs is poised to become the state's largest marijuana grower. It won three cultivation permits, more than any other company. But the risks are daunting. Illinois' marijuana pilot program expires at the end of 2017 unless state lawmakers extend it. Far fewer patients have signed up than projected; only 2,000 have been approved at last count. Some Illinois doctors are skeptical.
What's more, Cresco is a defendant in two lawsuits filed by unsuccessful applicants. Cresco plans to build 40,000-square-foot growing facilities in Joliet, Kankakee and Lincoln, but the litigation could delay construction.
The cannabis industry isn't an opportunity for easy money, as some might believe, said Michael Elliott of the Marijuana Industry Group, a Colorado trade group.
"A lot of businesses have failed in Colorado," Elliott said. "Everyone who got into it found it to be 10 times more complicated than they initially thought. And I imagine that's going to be true in Illinois as well."