Lisa Spatz has two girls who are in the thick of their tween years -- 11-year-old Jessica and 10-year-old Natalie -- and right now, each has a different take on her body image.
Spatz, who lives in Minneapolis, said Jessica favors boyish clothing and won't go swimming because "she doesn't want to present herself in a bathing suit." Natalie is all about the "girly look" and doesn't seem self-conscious about her body at this point, expressing surprise that her mom didn't want her to wear cut-off shorts and a tank top with spaghetti straps to school this fall.
It's a challenging time and one that Spatz thinks is made even tougher by media images that this age group is bombarded with on a regular basis.
"My younger daughter is more interested in what some of her favorite Disney stars are wearing, but frankly, I have to pay closer attention to that because some of it isn't what I would choose," Spatz said. "My oldest is into the name brands that she knows other girls have."
All in the timing
Nicole LaVoi, associate director of the Tucker Center for Research on Girls and Women in Sport at the University of Minnesota, said the focus on appearance for tween girls coincides with a critical point in their personal development.
"As girls are leading up to adolescence, they experience a loss of voice. They feel less confident and experience a loss of self-esteem," LaVoi said. "It's troubling because they can be confronted with hundreds of images every day in print, broadcast and social media on the importance of looking a certain way, rather than on being smart or skilled."
In the world of sport, for example, LaVoi said gymnasts tend to garner more attention than women in other sports -- witness the frequent post-Olympics media presence of "The Fierce Five" U.S. women's gymnastics team vs. the relative media disappearance of gold medal swimmer Missy Franklin.