A passerby hearing the bass track thumping from Urban Jerusalem on a Saturday night easily might conclude that it's a nightclub. Inside, that opinion would only be strengthened by the crowded dance floor, pulsating strobe lights, break dancing, graffiti art, DJ and rappers. Closer examination would reveal that the building, at 1823 Emerson Av. N. in Minneapolis, is not at all what it first seems. The Bibles on the chairs offer a hint, as does the cross behind the DJ. Or just listen to the music's lyrics: "Think about why you step into this place. It's because it's filled with mercy and grace."
Urban Jerusalem -- or Urban J, as it's often called -- is a hip-hop church. If the terms "hip-hop" and "church" seem contradictory to you, you're not alone. That's been a constant refrain for the church's husband-wife founders, Stacey and Tryenyse Jones, since Urban J opened in 2006.
"We hear that all the time: Can hip-hop be sacred?" Stacey Jones said. "My answer is yes, without a shadow of a doubt. Being reverent doesn't mean being boring."
Doubters are too quick to focus on the behavior of some high-profile hip-hop performers, he said. Music reflects the culture in which it is created. Hip-hop that comes from a Christian environment embraces godly attitudes.
"The music doesn't restrict the message," said Tryenyse Jones, who is recording a CD of her Christian hip-hop. "I've written a lot of hip-hop and rhythm and blues, all of it reflecting the message of Christ."
The couple launched the church to reach younger people who are turned off by traditional worship services.
"We're trying to tap into the Gen X and millennial generation that hungers for more spirituality but doesn't feel comfortable in a regular church," Stacey Jones said. "Studies have shown that they are, by a wide margin, the most unchurched generation. We need something to grab their attention. Our vision is to present God in a relevant form, and for many young people, that means music."
Emmanuel Maggett, 17, an energetic dancer who stepped off the floor to catch his breath, found his niche there. "A traditional church doesn't allow you to express yourself," he said. "When God calls you to worship, he doesn't worry about stuff like how you dress. You can be yourself here."