Hoke bringing the arrogance back to Michigan

The new coach insists he'll win because "we're Michigan."

July 29, 2011 at 12:55PM
Michigan coach Brady Hoke
Michigan coach Brady Hoke (Associated Press/The Minnesota Star Tribune)

CHICAGO

– The question was about recruiting, but Brady Hoke's answer summed up his vision — and that of a lot of Wolverine detractors — for Michigan football.

"This might sound arrogant, and if it is, it is," Hoke said. "We're Michigan."

So if nothing else, that old Michigan attitude is back. Hoke's aggressive confidence was on display at Big Ten Media Day, where the coach sought to restore his team's reputation first by restoring its ... well, arrogance.

"I love it. Coach wants us to feel proud of our school, the way he does," said Wolverines quarterback Denard Robinson. "He talks about that a lot. He reminds us that we've got something that other teams want."

Not as much lately, though. Michigan is 6-18 in conference games the past three seasons, 1-5 in its last six bowl appearances, and has lost seven consecutive meetings to archrival Ohio State. Still, while much of the discussion at the media day was about embarrassing scandal and Nebraska's arrival, Hoke was busy reminding the conference that its greatest national relevance came during the lopsided days of "Big Two, Little Eight."

These days, those "Big Two" are reeling into a new era, one in which Wisconsin and Nebraska are the preseason favorites and Ohio State faces NCAA sanctions after an infraction committee hearing next month. This will be the first fall since 1929, in fact, that both Ohio State and Michigan will have first-year coaches on the sideline.

"If that starts, hopefully, a long rivalry as some of the [coaches] in the past have had, that's what it's all about," said Luke Fickell, who replaced Jim Tressell as coach of the Buckeyes for at least this season after his mentor resigned in disgrace over NCAA violations. "That [game is] something that will never be overlooked at Ohio State."

Nor at Michigan, where Hoke doesn't even call his rival by its name, using simply "Ohio" whenever he refers to the Buckeyes. Hoke believes the Wolverines inevitably will regain their perch.

"Why shouldn't we? The winningest program in history, 42 conference championships, 11 national championships, the best fans in the country, a global education," said Hoke, the former San Diego State coach who was approached by Minnesota about its opening last November. "I mean, it's not about me. It's about carrying on the traditions that Michigan men have built over more than a hundred years."

And that tradition doesn't include losing, certainly not on the scale experienced by Rich Rodriguez during his 15-22 stewardship.

"We haven't achieved all our goals the past few years, but we've got some real talented players, and we started to show that last year," senior tight end Kevin Koger said of the Wolverines' 7-6 season in 2010. "We're building on that."

Robinson is the biggest building block, having led the Big Ten in rushing and total offense while also throwing 18 touchdown passes a year ago. But Rodriguez's spread offense, which featured Robinson's elusiveness, is being replaced by a more traditional pro-style setup.

Is limiting the flexibility of the league's Offensive Player of the Year by having him take snaps under center rather than receive it 6 yards deep in the backfield a good idea?

Hoke is confident it is.

"This is a physical football league, physical offenses. People that run the football," Hoke said. "[But] we're smart enough to have elements he does well from what he did in the past in our offense."

The defense is another matter. Michigan allowed more points and passing yards than any team in the Big Ten, and only the Gophers surrendered more rushing yards. It seems like Hoke, a defensive coach by background, has quite a rebuilding job ahead.

He doesn't agree.

"I don't think we're rebuilding. Period," he said. "I mean — we're Michigan."

about the writer

about the writer

Phil Miller

Reporter

Phil Miller has covered the Twins for the Minnesota Star Tribune since 2013. Previously, he covered the University of Minnesota football team, and from 2007-09, he covered the Twins for the Pioneer Press.

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