Motorsports salesman Jake Wedge set up his bannered vending tent in Hill City last week for a rip-roaring ATV rally at Quadna Mountain Park.
In just its fifth year of bringing off-road enthusiasts together to play in the dirt, the three-day Quadna Mud Nationals was expected to draw 3,000 people — many arriving by trail. That sort of thing was unheard of seven years ago when Wedge was peddling early recreational four-wheelers at Ray's Sport & Cycle in Grand Rapids.
"They'd complain there's nowhere to ride 'em,'' Wedge said of customers in those days.
Now ATV trail riding has become a growing obsession north of the Twin Cities, outpacing local interest in motorcycles and displacing snowmobile riding. Once the bane of outdoors purists, ATV recreation has become a mainstream pursuit blessed by townships, cities, county boards, the U.S. Forest Service and the state Department of Natural Resources (DNR).
The 2017 Legislature approved a $1 million-a-year increase in registration fees for ATVs and separately completed funding for the $2.2 million Prospector Loop ATV Trail System that will connect existing North Shore ATV trails to Ely, Tower, Embarrass and Babbitt.
Projected to encompass more than 250 miles of trail, the Prospector will range across two state parks and the Superior National Forest. During a 45-day public comment period as part of a federal review, not a single person objected to it.
"Give it another 10 years,'' Wedge said of the ATV movement. "We're just in the infancy.''
No one is describing Minnesota's ATV crush as an all-out boom, but an abundance of indicators point toward well-rounded, fast-paced growth.