Opinion editor's note: Editorials represent the opinions of the Star Tribune Editorial Board, which operates independently from the newsroom.
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Tim Jopp is accustomed to consumer skepticism about what's available through MNSure, the state's online marketplace for those who buy private health insurance.
Jopp runs Legacy Health Insurance in Waconia, which offers no-charge assistance to those searching for a health plan that meets their needs and fits comfortably into a household budget. What he tells shoppers who might not have found bargains on MNsure in the past:
"Let's just see."
There's often good news after Jopp analyzes their information. Many who weren't eligible for financial assistance in the past because their income was too high now qualify for aid that acts to discount monthly insurance premiums instantly. That reality should be top-of-mind for consumers as they compare plans and prices during open enrollment, which kicked off on Tuesday.
A recent example at Jopp's brokerage: a couple who found out they're now eligible for substantial savings.
"We saved them $350 a month, and he was like, 'Are you kidding me?' and I was like, 'No!'" Jopp said, recounting the conversation with his excited clients after he crunched the numbers.