He's here to reveal the shocking untruth behind the headlines

MNspeak.com founder Rex Sorgatz is Kinda Sorta doing his part to make sure the gossip you read is factual.

When last we spoke in 2005, Sorgatz was acquiescing to a cease-and-desist letter from Garrison Keillor's lawyer, who didn't see the humor in MNspeak.com selling "A Prairie Ho Companion" T-shirt. (I still have mine!) He sold MNspeak.com to The Rake.

Now a resident of NYC, Sorgatz founded Kinda Sorta Media and is becoming a new-media heavyweight with a project that includes GossipCop.com, a new website devoted to fact-checking gossip in magazines and on the Internet. GossipCop.com is the baby of Michael Lewittes, formerly of "Access Hollywood," and Dan Abrams, legal correspondent for MSNBC and creator of Mediaite.com.

When GossipCop.com was featured Sunday on CNN's "Reliable Sources," anchor Howard Kurtz cogently noted that celebrities' PR people also lie, so there is nothing sure-fire about fact-checking. In my experience, you don't have to be a PR person to lie. But I can only quote people, can't make them tell the truth.

Sorgatz was game to verbally "Truth Meter" a few websites I regularly troll. He said Perez Hilton is "probably the biggest target. People generally take it as truthful no matter how many times he screws up. No one's really checking him." Bossip.com: "It's so over the top it's a little like questioning alien stories. That one goes past the desk and people ignore it." Star magazine: "Nowadays you can look at Star and say, 'This is completely made up. No one even said that.' Star regularly scores a zero out of 10 on the accuracy scale." National Enquirer: "Every once in a while they'll turn the meter on and say 'Hey, we're going to do real journalism here.'" TMZ: "You've seen the thing on the site we have called 'Paparazzi Patrol.' You see people associated with TMZ on there a lot, really just harassing people walking down the street. They keep provoking them until they do something bad."

Shakira shook, shocked Some Target employees suspect they won't see Shakira or Will.i.am perform at another national corporate sales meeting.

After several days of readers expressing SHOCK over Shakira's performance, I finally got somebody to describe what was so outrageous. Shakira reportedly was on stage gyrating with a monitor. Gyrating is a cleaner word than my source used. A second source confirmed this was the activity he/she was too Victorian to recount.

Will.i.am's minor sin was calling the crowd for acting like duds while his cardinal crime was apparently spouting political views inconsistent with what employees assume are those of Target CEO Gregg Steinhafel.

I reached out to the CEO and asked if these two performers might be banned. "I heard you inquired about the entertainment at our recent company meeting," e-mailed Lena Michaud, Target's PR exec. "We appreciate the diversity of artists who visit with us, their unique respective styles, and the time they take out of their hectic schedules to perform for our team members. We regret that some of our team members were offended as that is never our intent. However, we value the portfolio of talented artists who partner with us to provide great and exclusive values for our guests."

Kupchella's 'campaign' This TV guy can't be running for governor?

Former KARE11 anchor Rick Kupchella's Facebook page reportedly features a photo of him standing in front of a poster that reads "Rick for Governor."

Kupchella is a master at manipulating the media. I recall how he reportedly told KARE11 to hold off announcing his departure, then scooped KARE by posting a video. Manipulation notwithstanding, he could be a better guv than a former rassler. Kupchella is not -- and this is a compliment -- thin-skinned.

"Is this for real or are you playing a guy running for office in a movie?" wrote Matt O.

"Rick, you're too smart to get into politics," wrote Winifred L., "So 'political satire,' is the new venture?!!"

"Is Leslie going to be your PR agent?" writes Susan L.R. Good one, Susan! Leslie would be Rick's wife, the mother of his children, and a former media handler for Gov. Tim Pawlenty and former Sen. Norm Coleman.

There were lots of commitments to vote for Kupchella, but nobody asked which party he'd represent. I'm guessing Republican, and not because his wife has worked for some.