To snag a booth at the Anoka Riverfest & Craft, artisans must provide proof of their handiwork.
All products sold must be 100 percent handcrafted by the booth vendor, and photographic proof is required. One year, a vendor with "Made in China" labels on wares was asked to pack up and leave immediately.
The Anoka Area Chamber of Commerce, which puts on the one-day event, started enforcing the handmade rule about a decade ago. The first year, they saw a 30 percent drop in vendors, but the one-day festival rebounded and flourished.
This Saturday, more than 15,000 people will come to downtown Anoka to browse the wares of 140 craft and artisan vendors, listen to live music, eat, and check out one of Minnesota's oldest river cities.
"The goal is to be the largest and best outdoor craft fair in Minnesota. The way to do it is the quality," said Anoka Area Chamber President Peter Turok. "It has absolutely worked wonders in our favor."
The Anoka Riverfest & Craft Fair began in 1998 in the aftermath of Anoka's 120th anniversary celebration. Admission is free, but vendors pay for booth space. Most of the revenue is poured back into the event, but any profits are donated to the city or used by the nonprofit chamber to further its mission.
Profits usually range in the $5,000 to $10,000 range but, "there were years we made 100 or 200 bucks," Turok said.
The goal isn't to make money. Rather, it's about drawing Twin Cities residents to downtown Anoka and creating a buzz that brings people back to shop and eat the other 364 days.