It's not just the lifestyles of the rich and famous that differ from the rest of us. It's their rides, too.
Case in point: The 2019 Armored Cadillac Escalade ESV Chairman Package. The built-to-order vehicle costs $300,000 to $500,000, a steep upgrade from the regular Escalade ESV, which starts at $78,195.
But the Chairman Package is a mobile office with the comforts of home and a bullet-resistant shell to ensure the safety of the VIP inside.
"For these types of vehicles, we are either approached by the people who will be riding in them or their assistants," said Arthur Yurovitsky, vice president of marketing at INKAS Armored Vehicle Manufacturing in Toronto, which customizes the Escalades.
In some cases, "We're approached by corporations for executive fleets or embassies and consulates for their ambassadors or diplomats," said Yurovitsky.
INKAS has been around since 1995, mostly building armored bank trunks and civilian-grade armored vehicles. It sells about 420 built-to-order vehicles a year, about 30 to 40 percent of those sales being to customers in the United States, often to sports stars and celebrities who are driven, not driving themselves, Yurovitsky said.
The vehicles INKAS customizes and sells include Escalades, Chevrolet Suburbans and Mercedes-Benz S-class SUVs. It also builds law-enforcement-grade vehicles, armored bank trucks and, most recently, cannabis transport trucks for customers in states such as Michigan where pot is legal.
"We're leading the way in Michigan, Colorado and a few other states," Yurovitsky said. "The vehicles are armored all the way around and their climate-control system is built in, along with a cannabis-optimized layout, so that can be however the person wants it designed to best load and unload and move the product."