Sometimes we in the media can't help ourselves. We kick the big story to the curb in favor of the salacious one. We ignore the one with lasting global implications in favor of the one with a juicy video, a pretty blond protagonist, or a celebrity falling off the wagon.
The September/October issue of Foreign Policy deals with the global business of vice. Why? First, new technologies and old impulses are combining to ensure that vice spreads as never before.
Drugs, corruption and self-indulgences of every sort are more accessible worldwide than ever. Download it. Order it online. Hop a regularly scheduled flight to a place with laxer laws. Use new technology to cover your trail. It's a golden age for the seven deadly sins.
We write about these things because they appeal to baser instincts: Given a choice between a story about how sex is selling better than ever in the information age or one about how new technologies are helping to advance literacy rates, which would you read first?
But the alchemy between the spread of the Internet and literacy worldwide is a much, much bigger story that touches many more people and affects society in ways far more profound than the impact of even the hottest website offering real-life American losers access to imaginary Russian beauty queens.
The facts tell the real story: The global spread of virtue and its byproducts trumps in every way the global spread of vice.
For example, while approximately three-quarters of a billion adults on our planet still cannot read, global literacy rates have risen steadily in the past two decades. In 1990, the rate was about 75 percent. Today it's roughly 85 percent.
What's more, even those who are not yet able to read are no longer as isolated as they once were. Indeed, in the years ahead, the tools connecting them today can help them tap the resources already available to the literate. That's why the growth of cellphone subscriptions from just 11 million in 1990 to nearly 7 billion today is so promising.