Is it soul food if there's not a deep fryer or ham hock in sight?
The crowd was waiting to find out when Soul Daddy opened its doors Monday at the Mall of America, after winning the TV competition in the nine-week NBC reality show, "America's Next Great Restaurant."
At the lunchtime opening, diners waited patiently, snapping photos as the line snaked out of the restaurant and down the mall's hallway, Most, if not all, were fans of the TV show -- and of the winner, Jamawn Woods, whose perseverance and hard-luck tale as a laid-off Detroit autoworker prior to the competition had tugged at the heartstrings of both judges and viewers. "I liked his story," said Pat Langer of Edina, who had picked him as a winner weeks ago. She wasn't alone. By evening, the restaurant had closed early, unable to keep up with the crowds.
Its premise -- soul food with a twist -- hopes to break new ground by offering more healthful versions of the traditional calorie-laden fare.
Forget fried chicken or mac-and-cheese; this menu's vision lies in fresh and light food.
You can see Steve Ells' fingerprints on the concept. As founder of Chipotle and a judge/investor in the restaurant competition, he has used his own success story as a model for this fast-casual restaurant. At the service counter, Soul Daddy looks like a Chipotle. Its "meat and three" approach -- a Southern standby -- offers a choice of main dish, two sides and bread. Diners piece together their freshly made meal just as Chipotle visitors pick out fillings for their burritos.
Even the look of Soul Daddy is inspired by Chipotle, with a vaguely industrial style that includes metal light fixtures above sturdy wooden communal tables and oak booths. Followers of the show will be relieved to know that Woods' desire to paint the place purple, initially criticized by the judges, has resurfaced, though it's limited to a small wall of lavender and the color of the T-shirts worn by the staff. Motown, too, has gone light from his original soundtrack -- think Dionne Warwick rather than James Brown.
Freshly made flavors