Throughout the world today, revelers will be glugging down a concoction called Nouveau Beaujolais. Bully for them -- as long as they don't call, or consider, it "real" wine.
Granted, Nouveau is fermented grape juice, but the process of producing this beverage makes it taste a lot like candy and/or banana. Which would be fine if there weren't legitimate wines, and quite good ones, with Beaujolais on the label.
"The Nouveau people have worked very hard for many years on marketing, and that name has become synonymous with Beaujolais," said Ryan Huseby, beverage director at W.A. Frost & Co. restaurant in St. Paul. "So Beaujolais is identified with that kind of bubble-gummy fruit juice. The other Beaujolais doesn't seem to be taken seriously."
Actually, the "other Beaujolais" is not intended to be taken too seriously. It's a light, sometimes almost delicate red with fresh berry and cherry flavors and vibrant acidity. In "Sideways" parlance, it's quite quaffable but not transcendent.
Ironically, these wines actually taste fresher than the Nouveau wines made with grapes that were in the ground less than 3 months ago. What Nouveau and "older" Beaujolais have in common is that they are meant to be enjoyed and not studied.
French food writer Jacques Pepin has called Beaujolais his favorite wine because he could savor it without having to think or talk much about it. Not to mention that it's food-friendly.
"It goes well with certain preparations of salmon," Huseby said. "It's also really good for lighter dishes that you might do a white wine with but someone wants a little more body or doesn't drink white wines."
Not only is Beaujolais an apt red wine in such cases for those who don't like whites, it's a nice transition to red for those who drink mostly whites. Wines made from the gamay grape have a seductive, perfume-y nose and their light body and hue make Beaujolais perhaps the most "feminine" red around.