Seventeen stories up from the ocean, riders slip on their black balaclavas, strap into black-and-red electric go-karts adorned with racing stripes and secure their black helmets before zooming onto the longest racetrack at sea.
The ride can last eight laps — if you're fast enough — with cars speeding up to 30 miles per hour with the aid of a "boost" button on the steering wheel. Cars zip around eight hairpin turns and across two decks. Drivers will inadvertently smash into each other or skid on the hot rubber track.
It's exhilarating and intense — and that's exactly what Norwegian Cruise Line was going for when it put the track on its latest ship: Norwegian Bliss.
"It's not just different for the sake of being different, it's an activity that people are going to love, they are going to have fun and that is also going to be unexpected on a ship," said Andy Stuart, president and CEO of NCL. "You do an image of a racetrack on top of the ship and everybody stops and they raise an eyebrow."
The racetrack debuted on the line's ship in China, Norwegian Joy, last year. But it is new to North American cruisers and about 40 percent larger than its predecessor.
With Bliss, Norwegian wants to one-up itself in almost every area, including luxury, activities, dining and entertainment.
Recently in Miami, media, politicians and travel agents got a preview of the 4,004-passenger vessel, which is on its way to its first home port in Seattle for summer sailings to Alaska. The ship will return to Miami in the winter for seven-day trips to the eastern Caribbean.
"I would rate this ship in my top five ever," said Florida travel agent Don Rennard.