On Tuesday, when Garth Brooks releases his first studio album in 13 years, he will not be appearing all over television like other big stars do when they issue new albums. He'll be sitting at home in Oklahoma, jumping into social media for the first time.
"We did a thing in the '90s that was more meaningful to me than [doing] media. I stopped in Fan Fair unannounced," he said, referring to an annual convention of country fans held every summer in Nashville. "Got out of my truck. Started talking to people, 23 hours straight, signing [autographs], taking pictures.
"I think that day is coming for Twitter. I can spend a lot of time in my pajamas doing that. That's fun."
Sounding less certain about the "fun" part, he added: "Social media is a very powerful thing and it needs to be treated carefully." Evidently, because his Twitter handle won't be disclosed until Tuesday.
While the album will mark Brooks' first foray into social media, "Man Against Machine" sounds like a good ol' Garth Brooks record, with one exception — the hard-edged title track. But don't imagine it's about Garth vs. the Nashville machine, one he hasn't been a part of for more than a dozen years.
"Take Garth out of the picture," he said in an interview last week. "I think it's music against technology ... music that slaves its butt off to communicate with people, and technology kind of getting in the way, because you've got to run it through certain matters to get to people."
The title track is one of three selections that Brooks co-wrote on the 14-song collection. He collaborated with Amanda Williams on "She's Tired of Boys," a tale of a young, college-educated woman who pursues an older, apparently blue-collar man.
Is this a metaphor for Brooks, 52, trying to win over the young women buying country music nowadays?