FSN North's attempts to enhance its Twins telecasts this season will result in a change that might seem minor to viewers but has network officials excited. For the first time, clearance has been given to interview a Twins player immediately after a loss.
Traditionally, that has been a time when most big-league teams don't want players being rushed on camera. Baseball isn't the only sport that frowns on this. Members of the Timberwolves also don't appear on FSN North in the moments after a defeat -- insert your own joke here.
FSN has offered up reaction from the clubhouse in its postgame shows, but according to executive producer Jeff Byle, getting a player as he leaves the field is important.
"That's a strategic time for us to hold an audience and create time spent viewing," he said. "The idea for the postgame is to get fans an immediate response and get them something they can't get anywhere else. If you deliver a live interviews fans are more apt to stick around."
Andy Price, the Twins' director of broadcasting, was among those who sat in on an hour-plus meeting with manager Ron Gardenhire and various FSN officials to discuss this topic at TwinsFest in January. Gardenhire had his concerns.
"I was interested to hear what Gardy had to say," Price said. "This is a team game. Let's say you grab a guy who went 3-for-4 in a 5-4 loss and his teammates have the television on in the clubhouse and hear him talking about his great day. Is that the objective of what you're trying to do as a team? You can start ruffling feathers."
Price said it helped that former Twin and current FSN analyst Roy Smalley sat in on the meeting and offered up perspective from both sides. The ground rules of this experiment -- Byle explained there will be an "ongoing evaluation" of how it works -- will include leaving it up to the player requested to make the decision if he's comfortable talking.
The interviews usually will be conducted by FSN North's on-the-field reporters, a group that will include Smalley and former Twin Ron Coomer as well as Telly Hughes and Marney Gellner. Byle said it will be necessary to use "common sense" in the line of questioning. The slippery slope will be asking questions that interest viewers, while not offending the team.