A flagship beer is a brewery's standout brand. It might be the bestselling beer. Or it might be the beer with which the brewery is most closely identified. It is always a beer in the year-round lineup.
The flagship brands of America's older craft breweries are foundational beers. They are the beers that built the movement. For many craft beer drinkers, they served as epiphany beers — beers that open minds and palates to new realms of possibility. Flagships have kicked off many a craft-beer journey.
In today's beer scene, though, flagships are in jeopardy. Increasingly fickle drinkers are forever on the hunt for the next new thing. To stay relevant, brewers comply — cranking out batch after batch of limited-release and one-off brands. Rarity correlates strongly with popularity. Bars and beer stores compound the problem by offering the latest flavor fads at the expense of the standards. It's a natural business response to consumer demand.
In this environment the tried-and-true brands seem passe. With so many bright and shiny distractions, the flagships are easily overlooked.
But these beers are as good today as the day they were released. Time and the market's insistent push toward extremity have not diminished the flagship's core quality. With most of these beers, it's worth the effort to cut through the noise and give them another look.
Here's a rundown of a few of the flagships that shaped my journey through beer and to which I often return.
Walk into any bar or restaurant almost anywhere in Minnesota, and you're likely to find Summit Extra Pale Ale. It's a beer that's so ubiquitous it almost fades seamlessly into the landscape — always there, but easy to overlook. It's just "Summit."
At tasting events, I like to pour Extra Pale Ale blind. When made to pay attention, drinkers rediscover the greatness of this national and international award-winning beer. Bitterness is the driver of this English-style pale ale, but it's neither overly intense nor harshly lingering. Herbal and earthy hop flavors carry through from the start to the finish. All of that sits on a bed of biscuit and toffee malt with a light, balancing sweetness. Low orange marmalade-like fruitiness rounds out the whole experience.