This is probably the first winery spawned in a backyard in Edina: iOTA Cellars.
"We were on my patio enjoying some wine, one of those really nice Minnesota summer evenings," said Lynne Pelos, "and the conversation got around to 'Wouldn't it be fun to have a vineyard?' A couple of days later Johanna [Sandberg] called and asked me if this was serious."
Turns out it was. Within a decade, Pelos, sister-in-law Sandberg and her husband, Don Sandberg, had released the first pinot noirs from their Oregon winery. This year's vintage will be their 10th.
These things take time, but this trio also was very prudent in starting and building the business.
First off, they eliminated California because of the soaring cost of vineyard land. Then in 1998, the Sandbergs moved from Tonka Bay to Oregon, where he continued to work in prosthetics and she as an insurance underwriter. They spent their weekends scouring the nearby Willamette Valley for the right property. Quickly, Don became enamored of the idea of growing grapes in the Eola-Amity Hills area, in the path of a "wind tunnel" that brought late-afternoon cooling breezes from the ocean.
"We liked the idea of facing the Van Duzer Corridor," he said. "The Van Duzer winds help grapes retain natural acidity."
In 2000, they bought a 58-acre parcel in Amity, Ore., and started planting the plots themselves, "learning the business from the vines on up," said Pelos, who had stayed in the Twin Cities raising her children. They sold grapes to some big hitters (Bergstrom, Beaux Freres), and Johanna Sandberg took winemaking classes and worked at wineries.
At a certain point, Pelos said, "We realized that as great as being growers was, the margins were better for making wine."