At a serene setting in Navare overlooking a cattail wetland and Lake Minnetonka, the Freshwater Society quietly goes about taking care of Minnesota's water resources.
For 40 years the nonprofit group has promoted research, conservation and protection of the state's abundant stores of fresh water while annually publishing a top-selling Minnesota Weather Guide calendar.
Now, after spending the last two years studying key issues and choosing a new leader -- veteran environmentalist Gene Merriam, a former state legislator and Department of Natural Resources commissioner -- the Freshwater Society is preparing to make a bigger splash in the world of water advocacy. What it wants to do now is stop Minnesotans from taking water for granted.
"Most of us think of water like oxygen -- it's just there," Merriam said. "We consume fresh water every day for everything from drinking water to washing our cars. But it is not an infinite resource. We would like to get to the point where every time a citizen uses water, they do so thoughtfully."
If Minnesota's population is to grow by another 1 million people by 2035, decisions must be made about how to meet that demand for water without using it all up, Merriam said. "Attention must be paid before it's too late -- before the well is dry. '
The Freshwater Society's goal is to bring state scientists, policymakers and residents into agreement about how to keep Minnesota's water clean, pure and abundant, Merriam said.
The society's roots
Started in 1968 by businessman Dick Gray, who wanted to clean up the deteriorating water quality of Lake Minnetonka, the Freshwater Society's first focus was to raise money to build a freshwater research center at Navarre for the University of Minnesota.