If you get as excited about cocktails as we do, maybe like us your calendar is already marked – alerting you that Negroni Week is here again.
If you're not quite that obsessive, but still enjoy a good, balanced cocktail, then you're in luck: after kicking off in full force on Monday, national Negroni Week officially extends through the weekend, giving you plenty of time to imbibe.
Excuses aren't really necessary when it comes to happy hour, but in this case, the motivation is plentiful – and it comes in the form of rocks glasses filled with those addictive, bittersweet, red-hued, orange peel-adorned libations. The formula – equal parts gin, Campari and sweet vermouth – is simple enough, making for a great home-bartender project or an alluring foundation on which professionals can build.
Need another reason to partake? How about a good cause: Search your city on negroniweek.com for restaurants that are giving a portion of their proceeds to a charity of their choice.
But our best argument is probably that Negronis are simply delicious, in just about any form.
We've got you covered with a host of options, from classic varieties to slushie takes to non-alcoholic versions.
THE CLASSIC NEGRONI: The vintage Italian cocktail we all love, created by the Jesse Held team. Hey, it's hard to improve on perfect.
Find it: Negroni, Monello
THE VEGGIE NEGRONI: A beet-infused gin plays the starring role here and lends an earthy note to the drink. Now you're allowed to skip the salad at dinner, right?
Find it: Beet Negroni, 4Bells