Michelle Obama looked out at a St. Paul field house filled with supporters of her husband Monday afternoon and told them: "For me, this is not just politics. It's personal. It's personal for me, it's personal for all of us now."
And with that, Democrat Barack Obama's No. 1 campaign surrogate put the presidential race in the most personal terms possible.
During her appearance at Macalester College, and an earlier one in Rochester, Michelle Obama stuck closely to the campaign's tight focus on the economy, mostly filtering it through her experiences as a wife, daughter and mother.
With three weeks to go until Election Day, she steered far from the negative tone that has increasingly marked the campaign, never once mentioning Republican John McCain, her husband's opponent in the race for the White House.
The closest she came in her half-hour speech was at its beginning, when she asked the crowd of more than 4,000, "are you tired of that subprime leadership in the White House?"
Obama repeatedly boiled down her message to a simple formulation: "Don't we deserve leaders who get it? [I've been campaigning] for 20 months with the sole task of telling you Barack Obama gets it. That's all I know. I can't speak for anyone else."
Quickly going over her husband's positions on the economy, the Iraq war, education reform and energy policy, Obama sounded the more general themes of hope and change that imbued her husband's early stump speech months ago, instead of his blunter bullet-point approach in recent weeks.
At a time when her husband has been surging in the polls, she gave the type of speech that's used to close the deal in the waning days of a campaign, complete with expressions of affection.