At the height of the holiday season, shoppers are out fueling what the National Retail Federation says will be a 4 percent increase in spending over last year. But the economic pickup has failed to reach many north-metro residents, according to social-service nonprofits, which still have many people coming to them hungry and looking for help this year.
Jerri Loughry manages the Anoka County Brotherhood Council's food shelf, which has seen a 42 percent increase in use since 2008. By the end of this year, her organization will have served roughly the same number of people — more than 10,000 — as it did in 2012.
That growth isn't coming from the nonprofit's ability to serve more people, Loughry said. ACBC never has turned away residents, no matter how many have come. She said the food shelf's increase in clients is simply a result of broader need.
"A lot of families are just a paycheck or two" — or a cut in hours at work, a broken-down car or medical emergency — "from standing in a food-shelf line," she said.
"It doesn't take much."
There are some positive signs for low-income residents, she said, including that Anoka County's need for Supplemental Nutrition Assistance Program (SNAP) support did not spike this year. But that doesn't mean there isn't need around the holidays: For each of the past two months, ACBC has seen at least 50 families more than it normally does. "The holidays bring people out," she said.
The holidays also bring out donors inspired by holiday spirit and tax deductions, and they are a key part of meeting demand for year-round and holiday-specific programs.
Without exception, nonprofits reached for this story praised donors for their commitment. But Michelle Ness, director of Golden Valley-based PRISM, said contributing to food shelves and social-service nonprofits brings returns to donors, as well. It's good for people's spirits to help others, she said, and as a nonprofit, PRISM enjoys bringing "some of that joy and energy to businesses" that donate. Large donations for Alerus Mortgage and Allianz helped it offer more food to each family starting last month.